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UBODY

LIGHT SPORTS UNDERWEAR BRAND

UBODY, established in 2015 in Shanghai, is the brainchild of a team of seasoned underwear professionals with over three decades of industry expertise. Their unwavering dedication and perseverance are driven by a singular mission: to elevate the experience of wearing underwear.
Their commitment to fostering the well-being of women remains at the core of their philosophy. Drawing from their extensive industry know-how, they meticulously attend to every detail in crafting each piece of underwear. Employing cutting-edge design concepts, fabric technology, and production methods, UBODY endeavors to create products that epitomize an intimate understanding of women's needs, underpinned by technological prowess and a distinct attitude.
At the heart of UBODY's success lies its in-house R&D design team and integrated production factory, streamlining both research and manufacturing processes. Boasting over 80 patents related to underwear innovations, their products have amassed an impressive sales record, exceeding five million units.
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BRAND CONCEPT

"More Fit" stands as the foundational design principle driving ubody's esteemed underwear brand. With a wealth of experience in the evolution of contemporary Chinese underwear, the ubody team has traversed the complete development process. This journey entails the assimilation of foreign products and design concepts, amalgamation with localized enhancements, and ultimately culminating in independent designs tailored to the unique attributes of Chinese women.
Distinguished by their innovative approach, ubody has introduced the groundbreaking "three-stage force" Flex-Fit underwear design methodology and technology. A pivotal milestone in their pursuit of excellence, they have conceived the concept of "soft stereotyped structure underwear." This pioneering endeavor explores the most intrinsic requirements of women in their quest for unparalleled comfort and support. By aligning with the inherent dynamics of the human body, ubody delves into the intricate interplay of human physiology, kinematics, mechanics, material science, aesthetics, and more. Embracing the latest advancements in fabric technology and cutting-edge production techniques, they seek to distill the essence of underwear through a minimalist structure.
The outcome is an empowering invitation for women to embrace both comfort and style, fostering a confident and self-assured sense of "beauty and self-gravity." By drawing on cultural heritage and melding it with contemporary sensibilities, ubody sets the stage for a distinctive and sophisticated wearing experience that resonates with women from all walks of life.
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The fundamental inspiration behind the "San Duan Li" underwear method and technology stems from the notion that "underwear is akin to the second skin of the human body."
With the advancement of novel fabrics and adhesive techniques, a growing array of one-piece seamless underwear has flooded the market. Boasting a simple yet elegant appearance, these designs align harmoniously with contemporary aesthetic trends, garnering immense popularity among users. The use of soft, breathable fabric and seamless adhesive processing imparts a smooth and seamless feel, closely mirroring the skin's texture. However, despite these apparent advantages, wearers often experience discomfort, such as the need for constant adjustments, feelings of tightness, or insufficient support.
After conducting an extensive analysis of consumer feedback and drawing upon decades of refined expertise in the realm of wearable experiences, we arrived at a pivotal realization. To achieve a truly skin-like fit, relying solely on fabrics and craftsmanship is insufficient. Each region of the human body boasts distinctive physiological functions and characteristics, particularly during physical activities. Hence, the key to attaining an underwear fit akin to the skin lies in precisely matching the underwear's attributes with the corresponding parts of the human body. By doing so, we not only ensure exceptional comfort but also facilitate optimal functionality during various activities.
The breast, being composed of abundant fat and fibrous tissue, is naturally prone to sagging under the influence of gravity, causing up-and-down movement and side-to-side flow during physical activity. Moreover, the breast boasts an intricate microcirculation system, and excessive and prolonged compression can impede blood flow, leading not only to discomfort but also potential health issues, such as frequent nodules. Conversely, during activities like commuting or aerobics, the front chest structure remains stable with minimal relaxation, while the back experiences considerable stretching and extension.
In crafting each type of underwear, ubody's designers diligently analyze the aforementioned scenarios, establishing specific characteristics and requirements that the undergarments should exhibit across different skin areas. These aspects encompass elasticity, flexibility, breathability, hygiene, aesthetics, and more. Subsequently, ubody's R&D team develops a technical process to effectively "reproduce" these design parameters into the seamless fabric.
The resulting product undergoes rigorous testing, optimization, and adjustment at the factory, ensuring it fulfills user experience expectations and meets the highest technical standards.
The cornerstone of this comprehensive approach is the "Flex-Fit Underwear Design System," a holistic methodology spanning analysis, design, R&D, and mass production. At its core lies the principle of "following the origin of the human body and creating the ultimate fit." This innovative approach is embodied in ubody's acclaimed Flex-Fit series of underwear, often referred to as "soft shaping structure underwear."
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Ubody's innovative design methodology, aptly named the "Ubody Three-Stage Force," embodies a distinct underwear frame structure characterized by "three sides and three forces." This pioneering approach not only exudes a captivating image but also serves as the brand's emblematic representation.

The "Ubody Three-Stage Force" design epitomizes a fusion of form and function, engineered to achieve optimal comfort and support. Through meticulous research and development, Ubody has harnessed the synergy of three key facets to enhance the overall wearing experience. This breakthrough method stands as a testament to Ubody's commitment to elevating underwear design and setting new industry standards.

After years of dedicated research, development, and iterative refinement, the Flex-Fit underwear has evolved into its third generation, showcasing a remarkable advancement. The application of the "three-stage force" design, which was initially confined to the three-sided area of underwear, has now transcended its boundaries and extended to various other products, including Ubody's Flex Fit underwear series. As a result, this series has witnessed continuous enrichment and perfection.

The "ubodly three-stage force" principle embodies an unwavering pursuit of the ultimate skin-fitting experience for each aspect of underwear. By prioritizing the concept of "Mere Fit," it aspires to deliver a scientifically engineered, healthier, and ultimately more comfortable wearing experience, elevating the natural beauty of contemporary Chinese women. Ubody remains steadfast in its commitment to providing women with the most refined and enjoyable underwear experience that seamlessly aligns with their lifestyle and enhances their overall well-being.

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